Elina Gandelin
brand
strategy
campaign
editorial
brand
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1129 305" xmlns="http://www.w3.org/2000/svg"><path d="M 941.477 302.675 C 875.725 302.675 831.183 273.106 832.244 218.27 C 833.304 150.531 901.177 134.94 954.733 127.951 C 996.093 122.575 1022.08 118.812 1022.08 96.77 C 1022.08 77.416 1008.82 65.589 978.595 65.589 C 945.188 65.589 924.508 83.329 921.327 109.135 L 838.607 109.135 C 844.97 44.622 901.707 0 979.655 0 C 1061.85 0 1101.61 41.934 1101.61 102.684 L 1101.61 222.033 C 1101.61 229.56 1105.33 233.323 1114.87 233.323 L 1129.19 233.323 L 1129.19 295.148 L 1094.72 295.148 C 1068.21 295.148 1048.59 286.009 1039.04 269.343 C 1036.92 266.117 1035.33 262.354 1034.27 258.591 C 1017.83 286.546 988.139 302.675 941.477 302.675 Z M 960.566 241.387 C 993.442 241.387 1022.08 225.796 1022.08 196.765 L 1022.08 153.757 C 1013.59 170.423 990.791 174.723 965.339 178.487 C 934.053 183.325 914.434 187.626 914.434 211.281 C 914.434 231.173 927.69 241.387 960.566 241.387 Z M 630.828 295.148 L 549.168 295.148 L 549.168 10.215 L 621.814 10.215 L 621.814 50.535 C 637.191 21.505 671.658 0 713.548 0 C 772.937 0 811.646 41.934 811.646 106.984 L 811.646 295.148 L 729.986 295.148 L 729.986 111.285 C 729.986 87.631 714.079 71.502 686.505 71.502 C 655.22 71.502 630.828 92.469 630.828 123.65 Z M 470.232 99.046 C 443.189 99.046 421.979 78.218 421.979 50.262 C 421.979 22.844 443.189 2.539 470.232 2.539 C 497.806 2.539 518.486 22.844 518.486 50.262 C 518.486 78.218 497.806 99.046 470.232 99.046 Z M 511.062 295.149 L 429.402 295.149 L 429.402 127.15 L 511.062 127.15 Z M 390.795 295.148 L 309.135 295.148 L 309.135 10.215 L 390.795 10.215 Z M 150.594 304.825 C 62.04 304.825 0 243 0 153.757 C 0 62.9 59.92 0 145.291 0 C 226.951 0 283.688 59.675 285.279 153.219 L 285.279 171.498 L 80.599 171.498 C 86.432 210.206 113.475 236.549 151.654 236.549 C 177.637 236.549 197.256 224.721 205.21 204.292 L 284.219 204.292 C 268.311 268.268 218.997 304.825 150.594 304.825 Z M 83.781 118.812 L 202.029 118.812 C 194.075 87.092 173.925 68.814 145.291 68.814 C 116.127 68.814 93.326 88.168 83.781 118.812 Z" fill="rgb(255, 53, 46)" height="304.82500000000005px" id="Nu2rd1dGu" width="1129.1900163784035px"/></svg>)
People-first
Tactile digital
*
Evidence/pulse
With taste
No ego
*
— industries
Tech
Advertising
E-commerce
Fashion
Media
— skills
Creative direction
UI/UX
Branding
Copy design
Editorial direction
— featured
Photo Vogue
i-D
One online
Glassdoor
Dots & Creative Pool
aesthetics in my carry-on
№1
Finland
→
brought
up
on
function
form follows life
— from ski chic to
new ways of looking
je ne sais quoi
on making it land
Then I look for ways to make it more experiential, something that earns attention and connects with purpose across touchpoints, online and off.
Then I look for ways to make it more experiential, something that earns attention and connects with purpose across touchpoints, online and off.